Differenze tra le versioni di "Relazione sulle attività 2017/en"
(→Others) |
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Riga 82: | Riga 82: | ||
==== Other activities ==== | ==== Other activities ==== | ||
− | The user group [[w:it:Progetto:WikiDonne|WikiDonne]] took part | + | The user group [[w:it:Progetto:WikiDonne|WikiDonne]] took part in different international initiatives ([[m:WikiWomenCamp_2017|WikiWomenCamp a Città del Messico]], [[m:Wikimedia_Diversity_Conference_2017|Wikimedia Diversity Conference a Stoccolma]], [[m:Iberocoop:La_mujer_que_nunca_conociste|La mujer que nunca conosciste]]) and online editathons promoted at global level by Wikimedia movement. As a result of these activities, more than 60 new articles dedicated to notable women were created on the free encyclopedia. |
− | + | Within the project [[w:it:Progetto:WikiDonne/Eventi/Concorsi/La_mujer_que_nunca_conociste_2017/Roma|''La mujer que nunca conosciste'']], a worldwide initiative promoted by Iberocoop, a final ceremony was organised at MACRO museum in Rome. 49 new articles were created among the event. | |
− | + | Another successful marathon was [[w:it:Progetto:WikiDonne/Eventi/Editathons/ArtAndFeminism_2017|Art+Feminism]], an event held in March all over the world, aimed at creating and improving articles on women in arts as well as encouraging women in editing Wikipedia. | |
− | + | In Italy, the initiative was held simultaneously in 6 different cities: Roma, Milano, Venezia, Firenze, Battipaglia and Potenza. The editathons led to the creation of 80 new articles on Wikipedia in Italian thanks to the contribution of about 100 participants. | |
− | |||
− | In Italy, | ||
=== Institutions and contents issue === | === Institutions and contents issue === |
Versione delle 18:37, 13 nov 2018
This is an English translation of Relazione sulle attività 2017 ,
it may be not updated or may be different from the original
The following report was presented by the board of Wikimedia Italia and approved by the members of the association during the general assembly in April 2018.
Introduction
The association Wikimedia Italia – Associazione per la diffusione della conoscenza libera (hereinafter referred to as Wikimedia Italia or WMI) was founded on 17th June 2005 in Canino (Italy). WMI is a non-party, non-political, non-profit association that actively contributes to the diffusion, the improvement and the development of knowledge and culture throughout the world.
Wikimedia Italia social purpose
Wikimedia Italia collaborates with Wikimedia Foundation, the non-profit American organisation that provides the essential infrastructure for Wikipedia, the online multilingual free-content encyclopaedia cooperatively written by volunteers. In particular, Wikimedia Foundation hosts Wikipedia in all languages and other projects such as Wiktionary, Wikiquote, Wikibooks, Wikisource, Wikiversity, Wikidata and Wikimedia Commons.
Wikimedia Italia works alongside Wikimedia Foundation but does not legally represent Wikimedia Foundation nor Wikipedia in Italy. Wikimedia Italia is entitled to use Wikimedia brands and logo exclusively for its institutional activities. Similarly, Wikimedia Italia acts as national chapter fir the OpenStreetMap Foundation but remains independent from it.
Wikimedia Italia aims to spread out the philosophy that inspires Wikimedia projects and OpenStreetMap; the members of the association contribute to the projects or share their underlying values. Being part of this association facilitates to share ideas and experiences with people from all over the world and allows to be directly involved in the development of the Wikimedia movement and its objectives.
The activities carried out on Wikipedia by the members of Wikimedia Italia are purely personal and the association not only has no responsibility, but does not even give guidelines or advices on this.
Wikimedia Italia members
Wikimedia Italia members pay an annual membership fee of 25 €. Honorary members have equal rights as ordinary members but do not pay the annual membership, while supporters are all those people and organisations contributing to Wikimedia Italia with important donations in order to sustain the maintenance, the improvement and the further implementation of WMI projects. Wikimedia Italia was founded by 18 members on 17th June 2005. On 31st December 2017, WMI registered 412 members.
- New members (from January to December 2017): 87
- Decayed members: 94
- Average age: 47 years old
- Youngest member: 19 years old
- Oldest member: 92 years old
- Gender:
- Women: 93 (22,57%)
- Men: 319 (77,43%)
- Region of residence: the italian regions with the higher number of members are Lombardia (109), Lazio (48), Emilia Romagna (40), Veneto (32) and Piemonte (26). The other regions have less than 30 members each. 12 members live abroad (see chart).
Coordinators
As in 2016, even in 2017 some members were elected as regional and thematic coordinators: 31 on the first semester and 27 during the second. Some of them already covered that role in 2016, some others were newly appointed. On 5th February 2017, a general meeting with 21 coordinators, 4 staff members and 3 board members was held in Rome.
Staff
Wikimedia Italia has a small staff that supports and works with the members of the association and some collaborators for specific external activities. In 2017, a general reorganisation of the staff was carried out in order to turn from a traditional-hierarchical structure into a more linear and efficient one.
Main activities
Institutions and free culture
In 2017, several collaborations with libraries were established, numerous courses and events were successfully organised and the relationships with the main Italian institutions were particularly fruitful.
One of the most outstanding results is the collaboration formalised in June 2017 between AIB and Wikimedia Italia. The agreement stipulates the commitment of both sides to work together for the promotion of various initiatives, such as training courses and advocacy activities, with the aim to encourage the diffusion of open licences and the free re-use of digitized contents of the Italian libraries.
At the same time, through its advocacy activity, Wikimedia Italia contributed to the approval of the Italian law legge 124/2017 that allows everyone to take pictures of pages of documents or other printed volumes with personal equipment (e.g mobile phone), without prior authorization, in libraries and archives.
Institutions and Wikimedia projects
Libraries
Within this positive context, the association promoted more than 30 events and training courses in different italian libraries throughout the year. These initiatives involved more than 1000 participants, of which more than 150 were new contributors to Wikimedia projects.
This growth was probably facilitated by a strong presence at the annual convegno delle Stelline, where Lorenzo Losa, WMI President, had the chance to speak about Wikidata and open data in general within the opening session. The annual convention Sfide e alleanze tra biblioteche e Wikipedia at the Central National Library in Florence (Italy) was also very successful: more than 270 people attended the conference.
With regards to workshops, the training session held at Biblioteca San Giorgio di Pistoia generated 33 new articles on Wikipedia, while more than 20 librarians were involved in the project Sistema bibliotecario Seriate Laghi. Also, the workshops organised at Biblioteca di Area Linguistica dell'Università Cà Foscari (BALI) were very successful as they provided 40 new contributors each. Also, a "Wikipedia user-support corner" was tested for 3 months at Biblioteca delle Oblate, situated in Florence.
Finally, one of the main goals of the year was the establishment of a collaboration with the Department of digitised bibliographic services of the University of Turin (Faculty of Foreign Languages and Literatures and Modern Cultures) that agreed to release part of its vast archive with free license on Wikimedia projects.
Museums and archives
![](https://upload.wikimedia.org/wikipedia/commons/thumb/1/18/Editathon_a_Cernobbio_20_maggio_2017_01.jpg/300px-Editathon_a_Cernobbio_20_maggio_2017_01.jpg)
2017 was the year of editathons, a very interesting format for museums and archives. Indeed, writing marathons allow to train the museum staff while giving visibility to the collections on Wikimedia projects.
The most relevant editathon promoted by the association in 2017 was the one at Gallerie degli Uffizi, which involved 40 participants, including 13 expert users and 7 museum staff members. As part of this initiative, which was largely covered by the press (see the paragraph Communication), 11 new articles were created on Wikipedia and other 8 articles were improved.
The event at Uffizi paved the way to an expanded and more systematic collaboration with this important museum. The same can be said for the editathon realised in Bologna at Archivio Videoludico della Cineteca, where 19 participants created 13 new articles on videogames and science fiction. Other writing marathons were hosted at Archivio di Stato (on the occasion of International Women's day), Museo del Novecento in Firenze, Museo del Palazzo di Bonifacio VIII ad Anagni, Istituto Piemontese per la Storia della Resistenza (Istoreto) and Museo storico della Guerra di Rovereto.
Other activities were carried out in collaboration with Polo museale della Campania in the framework of the project Reach Out: about twenty students from the Institute "Enrico Caruso" in Napoli were involved in the promotion of the Palazzo Reale collection on various Wikimedia projects. This activity started in December 2017 and will be concluded in 2018.
Among the numerous editathon that were promoted, it is also worth mentioning the meetings held at Villa Bernasconi di Cernobbio. In relation to the project Liberty tutti, the local administration of Cernobbio and the NGO Mondovisione, in collaboration with Wikimedia Italia, promoted three marathons in April, May and December where 16 new articles were created. During the event held in December, the WMI volunteers' launched the first "wikistazione" in the Villa: the first corner dedicated to wikipedians ever set up in a museum.
Other activities
The user group WikiDonne took part in different international initiatives (WikiWomenCamp a Città del Messico, Wikimedia Diversity Conference a Stoccolma, La mujer que nunca conosciste) and online editathons promoted at global level by Wikimedia movement. As a result of these activities, more than 60 new articles dedicated to notable women were created on the free encyclopedia. Within the project La mujer que nunca conosciste, a worldwide initiative promoted by Iberocoop, a final ceremony was organised at MACRO museum in Rome. 49 new articles were created among the event. Another successful marathon was Art+Feminism, an event held in March all over the world, aimed at creating and improving articles on women in arts as well as encouraging women in editing Wikipedia. In Italy, the initiative was held simultaneously in 6 different cities: Roma, Milano, Venezia, Firenze, Battipaglia and Potenza. The editathons led to the creation of 80 new articles on Wikipedia in Italian thanks to the contribution of about 100 participants.
Institutions and contents issue
Libraries
In 2017, the Wikipedian in Residence Marco Chemello continued his activity at Biblioteca Europea di Informazione e Cultura (BEIC). He created 81 new articles thanks to the contents that the library decided to share with free license and digitized 4200 pages on Wikisource, including various works from the collana Scrittori d'Italia Laterza. Furthermore, the illustrations taken from Acta Eruditorum were digitised and added to the more than 19 000 images already uploaded since the beginning of the collaboration. Moreover, a first georeferencing prototype based on OpenStreetMap was realised for Paolo Monti's photographic archive: the project was presented to the public on 16th March at the Italian Librarians national convention held at Palazzo delle Stelline in Milano.
Other already established collaborations continued to produce good results. Among the others, it is worth mentioning the one with Biblioteca Comunale di Trento and the related project Geografie dal mondo antico which led to the digitisation and publication of 150 maps from the XVII and XVIII centuries on Wikimedia Commons.
Archives
Two new collaborations with Wikipedians in Residence (WIR) were established in 2017: the first started in September 2017 with Istituto centrale per gli archivi (ICAR), while the second with Istituto centrale per i beni sonori ed audiovisivi (ICBSA) was launched in October 2017.
During the first four months of activity, the WIR Marco Chemello organised a training on Wikimedia projects for 13 ICAR staff members. Thanks to their contribution, 24 articles on Wikipedia were improved and 81 images were uploaded on Wikimedia Commons.
Luca Martinelli at ICBSA focused on Wikidata instead: during the first three months of the collaboration about 1100 elements were corrected and more than 360 missing elements were created on the free database.
Others
Connected Open Heritage was promoted in 2016 from Wikimedia Svezia with the support of the UNESCO and the contribution of Wikimedia Italia, in collaboration with GAR and DecArch. The aim of this project was to foster knowledge and protect through digital preservation our common cultural heritage, especially all those sites in danger because of wars, natural disasters and negligence. As part of this project, Wikimedia Italia gathered and released under an open licence on Wikimedia Commons more than 1000 images of cultural heritage taken by Italian archaeologists and volunteers working in the field in Syria and Jordan. The numerous images of this projects were included in the exhibition "Opera Libera" at the Museo nazionale etrusco di Villa Giulia in Rome.
Wiki Science Competition: a group of Italian volunteers brought in Italy for the first time the international photo contest that aims to collect scientific images that can be reusable and accessible to everybody.
Education
In 2017, the activities with schools and universities continued in numerous regions in order to promote free knowledge among students, teachers and professors. Furthermore, the association made significant progress for the ministerial recognition of its trainings and workshops provided to schools and universities.
Collaboration with the Italian Ministry of Education, University and Research
An important accomplishment was the signature of a three-year agreement (Protocollo d'Intesa) with the Italian Ministry of Education, University and Research. This result represents a significant step towards the strategic objective of encouraging as many teachers and professors as possible to employ Wikimedia projects as learning sources. In particular, WMI undertakes to make training sources available for schools and universities. The association is also committed to the realisation of schoolkits that will help teachers structure certain activities employing Wikimedia projects. In January 2018, after only one month since the signature of the agreement, WMI released the first 8 schoolkits which helped teachers use Wikipedia, Wikibooks, Wikiversità and Wikisource while covering different topics such as women, cultural heritage and multilingualism.
Activities in schools and universities
More than 1800 students and teachers took part to Wikimedia activities in numerous schools in Italy. From north to south, Wikimedia projects were employed in more than 30 institutes not only as a way to share knowledge but also as a special learning tool to develop transversal and multidisciplinary competences. In addition to presentations and courses, the workshops carried out in numerous schools represented an opportunity for many students to actively contribute to different Wikimedia projects while interacting with the international community, which resulted in almost 300 young students who became contributors to WIkimedia projects.
Among all projects, it is worth mentioning the project WikiMemo va a scuola, developed as part of the event Fano Loves Wiki organised to promote the creation of articles on the history and culture of the city of Fano.
From a collaboration with Fondazione Trentina Alcide De Gasperi, WMI developed the project "WikiEHL: l'enciclopedia del Patrimonio europeo" involving six classes in four different schools in Trento and surroundings, from January to May. Students from these schools created 11 articles on different sites that were awarded the European Heritage Label (EHL).
Another positive aspect in 2017 is represented by all those collaborations with schools sterted after initials projects, such as, for instance, the project developed in the high school Liceo delle scienze umane E. Gianturco in Potenza. This project focused on the implementation of the Sportello wiki in order to support teachers in the structuring of learning paths based on the use of Wikimedia platforms, especially Wikipedia, Commons, Wikibooks and Wikivoyage.
In September, numerous projects were started for the school year 2017/2018, such as the projects developed at Istituto Comprensivo Dante Alighieri in Cornate d'Adda and at Liceo classico statale Quinto Orazio Flacco in Potenza. The first one is a project involving 10 different classes together with their teachers who participated to some ad hoc training courses. Many members of WMI have worked together with these students and teachers on Wikipedia and Wikivoyage.
The project at the high school Liceo Flacco in Potenza will involve students from different classes who will create open access contents (articles and images) starting from some original documents and sources stored in the school library. In this way, they will contribute to the dissemination of ancient culture through Wikimedia projects.
Concerning the universities, WMI members gave classes in more than 16 Italian universities. One of these activities involved more than 600 students and brought almost 100 new contributors. During the year, the project WikiTim was implemented at LUISS University in Roma, at Università degli Studi di Napoli Federico II and at Università degli Studi di Catania. This initiative involved about a hundred of students from different faculties who completed and created new articles on the digital know-how, also adding unpublished images from the historical archive Telecom Italia di Torino.
Open science
In 2017, more than 3000 scientific publications were put in open access thanks to an awareness-raising campaign addressed to researchers (not all of them have a free licence). This initiative echoed internationally and, with a small investment, obtained numerous texts in free licence and arose the attention of about 3100 researchers interested in cooperating with Wikimedia Italia.
This result, 60 times higher than the fixed annual objective, was attained thanks a big awareness-raising campaign (the researchers who were contacted were members of non-Italian institutions in 95% of the cases) and to the collaboration with some successful initiatives such as the Dissemin (CAPSH association based in France).
The initiative aimed to gather professors on the occasion of a big convention and recruit new members among them, however it was not realised. Instead, the communication on the best practices carried out in various universities brought at least one new member among the professors using Wikipedia as a learning tool.
OpenStreetMap
2017 was the second year of activity for Wikimedia Italia as the Italian chapter for the OpenStreetMap Foundation.
Since the signature of the agreement with Club Alpino Italiano in October 2016, coordination activities have been started in order to establish guidelines on the mapping of pathways and for the organisation of events in different locations and along different paths in Italy. OpenStreetMap gained thousands of new users and hundreds of new collaborators.
Civil protection, fire departments and emergency workers expressed their deep interest in OpenStreetMap. Press articles, as well as conferences on database and mapping services proposed by OSM after the earthquake in 2016, promoted the spreading of collaborative tools and boosted the interest of individuals and officials all over the country.
Numerous projects involving OpenStreetMap were developed by universities and other research institutes and, when it comes to geographical information, OpenStreetMap maps or elaborations made from it appear quite often. In December 2017, the first OSM workshop in school was initiated at the Technical Institute Avogadro in Torino. From January 2018, students discovered community and collaborative platforms by working on the widest free geographical database, which will hopefully deploy new interesting careers opportunities for them.
The most satisfying accomplishment of the year was the allocation to Italy of the international conference State of the Map 2018 thanks to the proposition made by Wikimedia Italia which, in collaboration with Politecnico di Milano, will bring hundreds of volunteers, researchers and NGOs near Wikimedia Italia headquarters.
At the end of the year, 31 events were organised (mapathon, conventions, mapping parties and trainings) with more than 1200 participants. In Italy, the community added 1 364 000 street numbers, 72 750 points of interest and more than 68 337 km of routes and pathways in OSM.
The success of the initiatives related to this project gives hope for the future. During some events, neophytes managed to correctly change data on the field with only few hours at disposal, which is evidence of the fact that a complete and capillary mapping could be feasible even in case of limited resources.
Wiki Loves Monuments
![](https://upload.wikimedia.org/wikipedia/commons/thumb/6/63/Mostra_Opera_Libera_36.jpg/300px-Mostra_Opera_Libera_36.jpg)
The 6th edition of WLM in Italy was a success thanks to the communication strategy, the inauguration of the exhibition Opera Libera in Rome, the prize-giving ceremony at Acquario Civico in Milano as well as the visibility brought to some of the winners in the international contest. However, no progress was made concerning the overcoming of the already known legal problems that hinder the promotion of the Italian cultural heritage.
Figures
In general, quantitative indicators show that the increase of the amount of work dedicated to the project implementation does not correspond to better impacts and results. The low growth of the number of participants, despite the increase of the number of important authorisations, can be understood as a symptom of fatigue or lack of interest from the public: the lists of monuments that can participate to the contest are growing, but they are far from covering the whole Italian territory.
The 2017 edition offers various suggestions for the future development of the OSM project:
- Italy is 3rd out of 52 countries for the number of photographers and photos, involving more than 990 participants who published 20 000 photos of 7769 Italian monuments (+28,8% compared to the 2016 edition). However, the initial target of 1200 participants was not attained.
- 877 institutions (+38% compared to the 2016 edition) collaborated with Wikimedia Italia for the promotion of the contest, providing authorisations for the reproduction of numerous monuments. The collaboration with Comune di Milano is particularly relevant since it gave authorisations for more than 80 monuments.
- From August to September 2017, thanks to volunteers' help, 60 wikitrips were organised in collaboration with town halls, associations and local institutions in 12 Italian regions.
Two wikitrips were also made accessible to deaf people thanks to the collaboration with some Italian sign language interpreters. Compared to 2016, the return to a registration procedure which was not integrated with Wikimedia Commons drastly decreased the number of new users (only 6 while the initial target was 150). Despite this drop, wikitrips organised by members turned out to be positive and effective experiences.
International placements
For the third year running, Italian photos were appreciated by an international jury and entered the WLM international ranking. Four photos of Italian monuments were positioned in the top twenty ranking among the 489 photos rewarded at national level in each country that took part to the contest. .[1]
Sponsors, partnerships and prizes
The Wiki Loves Monuments 2017 edition was supported by some important partnerships and sponsors: Euronics, Enegan Luce & Gas, Nikon, Radio Italia and other partners from the previous edition.[2] Open Data Sicilia, Sardinia Open Data and Il Sentiero dei Sogni supported the association in the promotion of the WLM contest at the regional level in Sicilia, Sardegna and Lombardia. However, the association did not manage to involve a new partner counting at least 1000 members or employees, which was one of the target of this edition.
7 special prizes were delivered by some of the sponsors and partners. [3]
Furthermore, Wikimedia Italia also promoted 12 local contests with the support of members and volunteers from local institutions. [4]
The travelling exhibition and other public events
Since March 2017, the travelling exhibition gathering the best photos from the WLM 2016 edition had been presented in 8 regions. In Rome, the photos of the exhibition had been displayed for a month at Museo Etrusco di Villa Giulia.
This exhibition was named Opera Libera (Open Artwork) in order to symbolise free and open contents as well as all cultural heritage which is usable and shareable. The exhibition was inaugurated with a press conference followed by a panel discussion on the freedom of panorama.[5] Guided tours at the exhibition were organised by Wikimedia Italia during late-night openings. One of those tours was specifically dedicated to the distinguished guests invited to the prize-giving ceremony of Premio Strega - 71st Edition (one of the most prestigious Italian literary award).
Another event organised at national level was the prize-giving ceremony which took place on 11th November at Acquario Civico di Milano. 70 people (maximum capacity of the venue) participated to the event, including winners, journalists, partners and sponsors.
Fundraising campaign
In December 2017, the association launched a fundraising campaign for the project Wiki Loves Monuments in order to achieve even better results for the 2018 edition.
Support to volunteers
Economic and Organisational support
![](https://upload.wikimedia.org/wikipedia/commons/thumb/7/7c/Monarda_hybrida_-_Giardino_d%27Europa_De_Gasperi_3.jpg/300px-Monarda_hybrida_-_Giardino_d%27Europa_De_Gasperi_3.jpg)
One of the targets of the 2017 edition was to reinforce members' participation and support their promotion activities while providing expertise on wiki skills.
The main activity in 2017 was the introduction of a microgrant programme which allows members to request small fundings (up to 500 €) to implement small projects. To this end, the association allocated 5000 € during the second semester (2500 € per trimester). All projects were evaluated by a jury of 5 members, appointed by WMI board. In 2017, 7 projects were approved for a total of 916,16 € allocated to members. No applications were rejected.
The main investment scheduled for 2017 was the development of specific softwares dedicated to OpenStreetMap and Wikisource which was not realised due to a lack of project management skills for this specific activity. In order to identify a strategy for the implementation of this project, there is the need for a collaborator with product management skills since no members or staff in WMI have these specific competences at the moment.
In 2017, various trainings were realised for WMI members:
- What is Wikidata and how it can be used. Teacher: Alessio Mela. Where: remotely via hangouts.
- What is OSM, why it is important and how it works with wiki. Teacher: Alessandro Palmas. Where: Wikimedia Italia headquarters.
The two annual general meetings gave the opportunity to all WMI members to meet and discuss. During the first meeting (held in Napoli on 8th April 2017), members debated on Wikimedia strategy, while the second meeting (held in Turin on 14th October 2017) was focused on informal exchanges about topics suggested by the members.
Support to internationalisation
![](https://upload.wikimedia.org/wikipedia/commons/thumb/a/a5/Wikimedia_Italia_%40_Wikimania_2017_04.jpg/300px-Wikimedia_Italia_%40_Wikimania_2017_04.jpg)
The association encouraged the participation of volunteers to Wikimedia activities organised internationally: from 31st March to 2nd April, members of WMI board and staff took part to the annual Wikimedia Conference in Berlin; in February, Paolo Brambilla, Project Manager GLAM, represented the association at the European GLAMwiki Coordinators meeting; in June, Lorenzo Losa and Ginevra Sanvitale from WMI board participated to Iberoconf, the meeting held in Buenos Aires for Wikimedia Latin American chapters (which also include Wikimedia Italia).
For the seventh year running, Wikimedia Italia allocated 6 participation grants in order to encourage users and members of Wikimedia projects in Italian to participate to Wikimania 2017, Wikimedia annual international conference held in Montreal (Canada) in 2017. These participations grants were allocated to 6 people including two members of WMI board (Lorenzo Losa and Giuseppe Profiti) and covered travel expenses, accommodation and registration fee to the conference.
Support to the Wikimedia community
In 2017, the association worked to improve the dialogue with the WMI community and the explanation of Wikimedia projects to the public.
In order to improve the dialogue within the Wikipedia Italian community, Wikimedia Italia created a programme of participation grants dedicated to the event itWikiCon 2017, a conference that gathers the Italian Wikimedia community and is co-financed by Wikimedia Foundation. 19 participation grants were allocated and they covered travel expenses and accommodation.
Concerning the communication with the public, the association focused on boosting the reputation of Wikipedia in the press. In 2017, 4 articles were published in the national press where the journalist corrected an error related to Wikipedia after being notified directly by Wikimedia Italia.
In 2017, Wikimedia Italia also recruited three interns from the university in Milano. The interns gave their support for the realisation of daily administrative tasks and they also learned how to be active collaborators on Wikipedia by writing, improving and translating articles. One of them, at the end of her internship, decided to become a member of the association and had covered the role of Wikimedia Italia coordinator for libraries in Lombardia.
Lastly, the monthly meetings at the library Biblioteca Salaborsa in Bologna continued with the setting up of an information desk called I Wikipediani rispondono (Wikipedians answer your questions).
Communications
In 2017, the association tried to increase the effectiveness of the communication strategy by improving responsiveness, boosting members' involvement and adopting a more integrated and rational management of communication tools.
Internal communication
The association tried to manage requests and enquiries via OTRS more quickly and more effectively (within 5 days). The welcome message sent to new members was updated and improved.
For the first time the association tried to increase members' involvement in the writing of articles for the blog: 17 out of 129 articles (about 13%) were written in collaboration with members.
External communication
![](https://upload.wikimedia.org/wikipedia/commons/thumb/a/ad/Eike_Schmidt_and_Luca_Martinelli%2C_Uffizi_2017.jpg/300px-Eike_Schmidt_and_Luca_Martinelli%2C_Uffizi_2017.jpg)
In 2017, one of the main interventions was the creation of one single Facebook page for Wikimedia Italia by integrating the already existing WMI official page with the one specifically created for Wiki Loves Monuments. In this way, the association will avoid repetition and confusion, which results in a more clear and efficient communication. The union of the two pages led to a significant increase of interactions (reactions, comments and shares), grown by 137% (from 6491 to 17 058). The number of followers remains stable but interactions on Twitter grew throughout the year (14 280, +7,9% compared to 2016).
In order to communicate its activities in a more structured way, the association created new communication equipments: brochures presenting trainings and workshops for both primary and secondary school and the traditional flyer on Wikimedia and its projects.
Concerning the official website, benefits came from the development of free AdWords that generate about 40% of the visits. WMI decided not to work on the homepage of the official website since the indicators showing its efficiency had been stable. The interest in the website is growing and long visits increased from 10% to 13%. Other sections of the website www.wikipedia.it were improved: Who we are section, the one dedicated to learning projects in schools, the one about donations and the area dedicated to the press. For the latter, the association created a new document answering the most frequent questions in order to better manage the relationships with the press and increase awareness on the different activities carried out by WMI.
In this regard, increased attention was paid to the updating of the press release. Results of this analysis showed an increased number of articles about Wikimedia Italia, from 96 articles in 2016 to 163 in 2017 (+69%).
Fundraising
In 2017, efforts were made to consolidate the participation of existing members and donors by encouraging them to renovate their subscription and donate. Targets established in 2017 were too ambitious, therefore they were not achieved even if results were positive, which means that the association is in the right direction.
Members
In order to encourage members to renovate their subscription, in 2017 an increased number of reminders was sent out and members whose subscription was about to expire were contacted by telephone (thanks to interns' help). The number of members who decided to renovate their subscription increased by 54% and the total subscriptions of the year amounted to 6927 €.
Donors
![](https://upload.wikimedia.org/wikipedia/commons/thumb/b/ba/Il_2016_di_WMI_in_breve.png/300px-Il_2016_di_WMI_in_breve.png)
![](/images/thumb/c/c6/Cartolina_A6_fronte_campagna_natale_2017.pdf/page1-300px-Cartolina_A6_fronte_campagna_natale_2017.pdf.jpg)
Communications addressed to single donors aimed to encourage donations and to inform donors about results obtained thanks to their concrete contribution. Hence, at the beginning of 2017, a comprehensive exhibition about the results obtained during the previous year was organised. At the same time, a reminder of all donations was sent to each donor, which was useful for the compilation of the tax form. Moreover, thank you e-mails and letters were promptly sent out to all donors.
In 2017, different campaigns were carried out.
- Schools campaign
In April, a campaign dedicated to projects in schools was launched via e-mail and letters: more than 3900 € from about 130 donors were raised.
- December campaign
In December 2017 and January 2018, [[Associazione:Fundraising 2017/Campagna Natale|a Christmas fundraising campaign for WLM was carried out employing different media (emails, letters, social networks, AdWords, official website). However, no more than 300 donors were reached out.
5 per mille campaign
From March to July, the 5 per mille fundraising campaign was carried out. All members and people related to the association were invited to donate their 5 per mille to Wikimedia Italia. A total of more than 83 000 emails were sent out.
Reminders were put in newsletters, in other communications related to Wiki Loves Monuments and on the social networks (Facebook and Twitter). A free AdWords campaign was also initiated.
Wikimedia community also contributed to promote this campaign via specific announcements on Wikipedia in Italian and on other Wikimedia projects for a few weeks. Wikimedia Foundation also contacted its Italian donors. These initiatives led to an increased number of visits on the main page of the campaign. 416 visitors asked for further information.
Furthermore, 15 000 cards related to the 5 per mille campaign were sent out in the city of Milan.
Financial report
See Bilancio consuntivo 2017 and related notes.
Notes
- ↑ Photos of Verrucole Castle by Iris Gonelli and Simone Letari placed 5th and 6th at international level. The winner of the Italian contest, Francesco Cavallari, placed 15th at international level with his photo of the Trepponti di Comacchio Bridge. Cristian Buda placed 20th at global level and 6th in the Italian contest with his photo of the Avigliana Castle.
- ↑ APT Servizi Emilia Romagna, BASE Milano, FIAF, Fondation Gran Paradis, ICOM Italia, Touring Club Italiano, Toscana Foto Festival, WWF Italia e Archeomatica, insieme agli storici partner locali WeLand, OpenGenova e La Famiglia Bustocca.
- ↑
- Special prize Euronics-Nikon
- Special prize FIAF
- Special prize ICOM
- Special prize Gran Paradiso
- Special prize Enegan Luce e Gas
- Special prize BASE Milano
- Special prize WWF Italia
- ↑
- Occhio digitale sul Polo Museale dell'Emilia Romagna
- Wiki Loves Piemonte
- Wiki Loves Monuments Lombardia
- Wiki Loves Trentino
- Wiki Loves Monuments Veneto
- Wiki Loves Monuments Liguria
- Wiki Loves Toscana
- Wiki Loves Marche (first edition)
- Wiki Loves Basilicata
- Wiki Loves Calabria (first edition)
- Wiki Loves Sicilia (first edition)
- Wiki Loves Sardegna (first edition)
- ↑ Participants of this panel were Lorenzo Losa (President of Wikimedia Italia), Lorenzo Casini (legal Adviser of the Italian Ministry of Cultural Heritage and Tourism), Giorgio Resta (professor at the University of Roma3), Valentino Nizzo (Director of Museo Nazionale Etrusco di Villa Giulia), Cecilie Hollberg (Director of Galleria dell'Accademia di Firenze), Rosa Maiello (President of the Associazione Italiana Biblioteche) and Tiziana Maffei (President of International Council of Museums).